Colour technology has developed far beyond the mere creation of dyes, paints, inks and digital colours. Technology is used to compare and select colours, to measure and test colour reproduction quality, to unify colour standards across global supply chains, and to replace human vision for faster and more objective colour evaluation.
Technology also enables colour data to be used to improve product quality and safety in sectors not primarily associated with colour, such as food and drink, agriculture, chemicals, pharmaceuticals and medicine.
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In particular the ability to digitise, store, process and communicate colour data has massively increased the potential of colour technologies to benefit both industry and society.
For half a century VeriVide has been a world leader in colour technology innovation. Its aim is to make enterprises in all industry sectors aware that colour data can significantly improve their own ability to innovate and become more quality-focused and efficient.